FBA Selling Guide

The leading source of Amazon FBA strategies

How to Launch a Product on Amazon FBA

how to launch an amazon product

In 2019 Amazon had 2.5 million people selling products on its marketplace. With a market dripping with products you may wonder how to successfully launch an Amazon product in 2021 – if not questioning whether it’s even possible. With a little further though, however, you may realise that 4000 items are sold every minute. In short, competition is fierce but the opportunities are there for those wishing to take them. 

Brilliant marketing plays a pivotal part, and the process of how to launch an Amazon product is something we’ve nailed down after helping hundreds of sellers increase sales. However there are other elements in play such as the need for a strong or unique product, positive profit margins, and careful inventory planning. If you line these up correctly, you can tap into one of the myriad opportunities Amazon provides across thousands of product ranges, viewed by millions of prospective customers.


You’ve taken the first step to self betterment and will now already be a step ahead of many people selling on Amazon. The truth is around 85% of first time sellers fail in the first couple of years. A harrowing fact, and enough to put off a lot of people right at the start of their FBA journey.

Here, we’re trying to help you launch an Amazon business on Amazon and sell a product successfully, Whether as a smaller side hustle, or something you want to go into full time. The scalability depends on the time you have to put into your venture.

This guide touches on a lot of elements which can help you launch a business, but as the topic is so vast, please feel free to contact us for any additional information. In the same vein, if you feel the guide could be improved in any way or want to work with us, drop us a line and we’ll get right back to you.

What Comes Next?

Here we’re going to lay out a step by step guide for you to follow, detailing how to set up and launch a product on Amazon. If you’re serious about launching an Amazon business you’ll be thinking ahead to future products too, and this is a guide you can come back to and use over and over again. 

One of the frequent problems we encounter is that sellers will design a brilliant product and think they’ve done enough. Unfortunately, while product quality is obviously crucial, the work has just begun. Amazon is already full of great products. The truth is, there will already be products which are similar if not the same that have already built a following and rank high in the Amazon search engine. In this post we are going to highlight the best strategies we use to promote our clients products on Amazon and how you can list a product on Amazon to achieve the same brilliant result. In essence, it’s all about sales.

The Step By Step Guide: How To Create A Business On Amazon

Step one: It always starts with the product

The choices you make in finding the right product can in some cases decide whether it will soar or fail on Amazon. It of course needs to be brilliant. However, one of the first things you need to do is some competitor research. It’s a good idea to bear in mind the budgets of the business you’re going up against. If you’re going into a saturated market that is full of giants like tablets or computers, and you have a smaller budget for ranking, you probably won’t get anywhere. Identify a niche, research what’s already there and come out with something different or better. Smaller products mean less money per sale, but you will manage to get a better return on investment if you garner more sales because your product will be indexed and ranked far faster.

Audience is another key element of product choice. Certain markets are incredibly niche and specialised, such as high ticket item tools, or specialised computing equipment. The likelihood here is that you won’t pick up much through traffic from an Amazon search. Try instead focusing on your Google Analytics and trying to rank on Google, or figuring out exactly what your target audience is looking for and pick them out through adwords.

So, how do you select those profitable products?

The key is to keep things not too competitive. The more competitive the niche, the longer it will take for you to see true return on investment. There needs to be a little competition, because that is what proves there’s a market for the product on Amazon.  Here is a plan to select your products:

Browse over to the departments section, it looks like this: 

You’ll see the right category which you’re thinking about, or if you were coming to this without a solid idea in mind you can choose one which interests you.

Interest makes everything a lot more enjoyable for you. At the same time, there are boring products out there which can make a tonne of money. So don’t rule them out if you think you’ve thought of something useful. 

So you’ve settled on a category, now click into it and have a look around. Check out the sub categories for further product ideas.

Branding Is More Important in the Long Term

Why stop at one product? Most customers want to sell multiple products long term. You need to think of a brand which these products will sit under. Something which becomes recognisable to your customer base. You need to choose a name which has scope for further products to be included in it. If you were considering selling alarms, you wouldn’t call yourself the “fire alarm company” because you might want to expand into selling carbon monoxide alarms or intruder alarms in the future. You’d call yourself something like “Bright Alarms” or “Alarm Solutions”, something snappy but not limiting.

5 easy elements you MUST include:

These elements must be passed by the product before we go any further with them. No matter how good the individual product is, if it gets stuck on any of these, it’s time to go back to the start.

  1. On the first position, you must have less than 500 reviews. A huge amount of reviews suggests an established seller that has been there for a long time, has made enough profit to reinvest in marketing and is going to be very difficult to shake.
  2. It has to be an item that people buy more than once. Something consumable in nature.
  3. The product can’t be Brand driven (you aren’t going to launch with whatever brand recognition they have).
  4. Lightweight, think of those delivery costs.
  5. It costs at least £15 or $20.

The Last Filter

Congratulations. One more step and you’ve got the perfect product. Finally, we run JungleScout for that final bit of research. On JungleScout we can see how profitable something is which can inform your final decision. Here’s an example below:

Depending on your budget for launching an Amazon FBA product, the estimated revenue should ideally be between £1000 and £20,000. If it’s less than £1000 there’s likely a limited market for the product. If you’re looking at something over £20,000 you’re going to enter a super competitive market. 

Don’t let this hurt your ambition though. Think about multiple products making around £15k a month and your not so budding Amazon empire will be making revenues over a million while not being up against the toughest competition – not too shabby at all!

The final filter is important because you don’t want to be going up against established brands like Samsung or Bosch which have built up a brand following and have thousands of reviews over the last decade, likely dating back to Amazon’s inception. The truth is, you’ll want a relatively fast return on investment. Going after the big companies will take a huge budget and time which most rarely have the patience for. 

We’ll look at the keywords, and get to the number 1 spot related to the product and from there won’t want to have anything below £1000 a month in earnings. When you work it out it means volume is quite low and even though it might mean a couple of hundred each month the margin will be too slim with an abject lack of return on investment. The last filter snips away the products that just aren’t worth it in the short or long term. 

Step 2: Design The Product And Look Into Manufacturing

You’re not inventing a new product. You’re selling something that people already want. The above was all about looking for products that sell well and still have space in the market for you. You need to add value to the product then start getting the product to sell on Amazon, which is where we come in.

Designers and manufacturers are plentiful, but don’t run into the first that you find. There are different pros and cons worth considering. If you get it manufactured in Asia, production costs will be low thus benefiting your cashflow. However, issues might be harder to bottom out due to the sheet distance involved, which is why you might want to focus on finding a local manufacturer in the first instance. 

Our Product Manufacturing Process

We start by opening Alibaba, a website designed to connect business owners to a network of suppliers. If you haven’t heard about it, it’s massive with revenues often quadrupling what Amazon makes. 

Open the website and simply start with your product type or keyword and you’ll start to quickly see suppliers who often ship direct from the factory. All the pricing information will be there, along with potential manufacture times and delivery information. If there’s a number, give them a call. You might be able to negotiate a better rate, and enquire more into the distribution network used by the particular supplier. Volume is important, because you might want to start small, but your intended supplier might have high minimum order values. 

If the supplier is in Asia, you’ll want to ensure you can deal with someone who speaks English, or your native language to make everything a lot smoother. They should also have a level of experience with the product. Experience means you’ll get a better product to sell. Contact at least 4-6 suppliers and get the best deal for you. It might be worth paying that little bit extra for peace of mind with an established supplier. You will then need to consider ordering a sample. Think hard on the supplier before you do this. You might be able to get one at a reduced rate if the supplier see’s intent to order more, but you’ll have to pay to ship one unit from Asia (or wherever your supplier is) for your inspection. Multiple samples allow you to compare which is best and can inform your final decision. Imagine you are the customer receiving the product, which would you be most happy to open?

Happy? Then you pay for your first order. Do this through Alibaba, don’t go direct to the customer because your investment won’t be protected.

Depending on the supplier, you’ll have to wait for the product to be manufactured and shipped. Generally this can take a few months. In the meantime, focus on your marketing strategy. You don’t even have to part with money here, it’s a simple case of getting some ideas jotted down and working out a future budget.

You might want to test the market with a smaller batch of products in the first instance. Usually suppliers offer more discount if you order more, but at first you won’t know how successful the product will be so you might want to hedge your risk and order a smaller batch first. If it works, order more. Better that than being stuck with a warehouse full of something which won’t sell.

Step 3: – Product Shipping, Fees and Legal

So you’ve got your ideal Amazon product, but how do you connect that to Amazon and your business online. You need to create a seller account, called a Merchant Account. From here, you can write your listing. An extremely important aspect of the whole process highlighted in Step 4

Concerning the shipment option, it can be quite tricky and finicky. Setting up the shipment isn’t so hard if you come with the following information:

  • Box dimensions and weight (as close as possible, as per supplier detail).
  • Supplier address
  • Unit number per box
  • Product SKU
  • Carrier

If you’ve input all of this information correctly, you’ll be able to get stickers from Amazon detailing which warehouse to send your goods too. Try to print these off when you need them, not weeks in advance because Amazon can change the warehouse quite often. 

The Label – Labelling is done at a very efficient level at Amazon. At this point you need to decide on whether you want to label each item yourself, or have Amazon do it for you. You select this when creating the shipment. The process is easier if you let Amazon do this, especially if you’re shipping large quantities of items. If your items are in the higher ticket range, like highlighted above, the pricing won’t hurt too much as it’s £0.15 a unit. This can eat into profit if your items are low cost though. 

Once you’re done here and the supplier has your shipment information, you pretty much have to wait until they arrive at the Amazon warehouse. In the meantime, you need to start marketing your product and think about optimisation.

Legal – Check Amazon’s terms of service if you’re not sure. If you’re selling alcohol or children’s toys there might be regulations which you need to adhere to. It’s not something you want to get stung by so make sure you do the research here.

FBA Fees – You didn’t think this would be free, did you? They change from product to product, but if you were looking to forecast Amazon have a handy FBA calculator which you can use. There’s usually a fee which is fixed depending on the product along with a percentage of the price.

Sales Tax – A lot of new sellers forget about this part of the process. It’s absolutely devastating if you do because it’ll knock your profit margin flat. Always factor in sales tax into any calculations. 

Step 4 – Move Towards Optimisation

This is a pretty chunky step but that’s because there’s so much involved with successful optimisation. If you don’t optimise your product listing you’re going to hurt your future prospects.

As a side, this is where we can help by managing this whole process for you. Doing so will likely lead to much better results for you and your budding business because you’ll be benefiting from our experience which will get you a better return than any other digital marketing agency out there. We can increase your ranking and bump your sales while you divert your attention to creating more great products in your brand.

If this is something which interests you, please contact us.

Or, you can go it yourself by learning how in the guide below.

Researching the Keyword

We usually start with a brainstorm. All those keywords and phrases you can think people would use when looking for a specific product. It doesn’t take that long and you can usually pull out all of the major ones in a small period of time. If we continue with the alarm example, we’d start with keywords like: Indoor Alarms, Fire alarm, Carbon Monoxide Alarm, smoke detector, smoke alarm, etc.  You’ll soon hit a point where you can’t think of any others. Now it’s time to get some help.

Browse over to the keyword planner or SEMrush. Start popping your keywords into their tools. Don’t forget to phrase match. Add anything different that comes up to your list. Don’t forget to pick up those variations too. Here’s an example:

google keyword planner

If you’re still a little worried about missing any keywords, head over to Jungle Scout and you can investigate all of the titles of products ranking on the first page. Just by looking at the title tags you’ll see some of the keywords. Some of these you might have missed, so add them to your growing list.

You can use MerchantWords software to calculate Amazon search volumes. Doing so and sorting by word volume will give you the information you need to calculate whether you’ve missed any other high volume keywords relating to your product niche. You have to pay a subscription fee to use the tool so really consider whether you need it before subscribing.

On Page Optimisation

This is what you actually write onto your listing that can help your product rank in Amazon. Think carefully here because what you write can help it rank on Google also. What works in Amazon usually works in Google too, so don’t worry too much about Google at this point. 

Below you can see the “add a product” page. It’s fairly straightforward but there is a difference between a branded “resold” product and one which is new. If it is new, just click create a new product listing. If branded, then you need to search Amazon as below.

Then you’ll move onto classification. Move onto selecting the right category and subcategory. It’s simply but it’s certainly worth taking the time to make sure you get this right. You might want to have a look at key competitors and into which categories they’ve placed themselves.

Then you’ll be engulfed by multiple tabs and pages needing filling out. Just approach them one by one, filling in what’s needed.

Vital Information

This is the key information about your product, usually you’ll start with the title. The title needs to be eye catching and recognisable while also including some of your previously resourced keywords. These are the ones which are searched most often. Include the colour if you’re selling different colored products and the size too. It’s so easy to get bogged down in the title but when in doubt have a look at the competition. This isn’t about copying them, but looking at how they’ve incorporated those keywords into their titles.

Branding is important too and will usually sit under or around your title. Again, think of something catchy to represent your brand.

As for the manufacturer, it just depends on if you’re creating your own product or if you’re reselling. Don’t let it bother you though because it doesn’t appear with the title and branding.

Then come down to the product ID. Here select ASIN and then create an ASIN number. If you’re not using FBA then you need to work a little harder on the product ID aspect. You can find help here but you’ll likely have to contact Amazon support. 

Variations – are where you input any detail around differences, such as size and colour or type. Keep these as few as possible as they’ll all make up different product pages

Offer – The offer tab is usually the same as the ASIN number. Don’t worry too much about this unless you’re rolling out a wide range of variations. After this you just have condition, price and fulfilment channel so just pop in what you’ve already decided. You would have figured this part out by now.


Images are important because a lot of the time it’s what grabs a customers attention. You can have up to nine images per product. You choose one as “featured”, which means it’s the one seen in the search results on Amazon. Don’t be too clever here as simple always works out. You need to ensure they’re 1000 by 500. Other guides will say they can be less and in all honesty they can but then the zoom function won’t work for your potential customers. You don’t want to do anything which could lead to a customer skipping over your item and moving onto another one. Check what your competitors are doing. If it’s just the product on a table or in situ, do the same thing. If they’re using models, go and get that created.

Product Description

If your customer has come as far as the product description, you’ve already hooked them in. Now you need to sell them the item. This is the text which appears further down in the listing. The description should be long, detailed and loaded with the keywords you’ve found most suitable. Especially the ones you’ve not used in the title. The longer the description, the more keywords you can include. Then you have the key product features, this is the bullet points which are usually underneath the picture on the listing. You can only use five bullets so make sure they’re well constructed and optimised with more of your well researched keywords. This is where you can use connectors, secondary keywords like the example below

(insert example, not sure what would work best here…perhaps something to do with alarms as above?)


This is the section where you place the remaining keywords which you couldn’t fit into the other above sections. Make the most of it. Our team usually but variations of key keywords here too. It can be a little tricky, so just go with your most competitive if you aren’t sure, or speak to us and we can help. 

Step Five – Coordinate The Launch!

You need to give your product a little boost. Simply leaving it to rank won’t do because there’s likely going to be similar products with hundreds if not thousands of reviews and constant sales. You need to be proactive here. You’ve done some of the hard work, but it’s important to finish strong.

Take a large company. Look at Sony and the launch of the PlayStation 5. They created a huge buzz around the product so that the preorders sold out and the console was almost impossible to get in the run up to Christmas. A similar effect happens when Apple launches a new phone. Of course you’re not going to be on the same level, but that’s the buzz you want to aim for.

You need to build a list of purchasers. Potentially on an email list or perhaps through social media. These people need to be ready to buy your product as soon as it becomes available. As soon as the product is live on Amazon, you send the emails or messages out to those who have signed up and the result is that you get hundreds of sales in one fell swoop. Amazon ranking is all based on sales, so if you can get people to buy your product like this it’ll shoot up the rankings, maybe even to the first page. It all depends how competitive your product and product niche is. 

With sales flow reviews. The ratios are different, but in all likelihood if you have hundreds of sales you’ll get fifty plus reviews as well as feedback on your product. Don’t worry if the feedback isn’t good, because it gives you an opportunity to improve. Reviews are great so you should ask people to review if you can, but remember, it’s against Amazon’s terms and conditions to ask for positive reviews, but you can simply ask for a review of your product.

This strategy usually works, but if you’re in a highly competitive niche you may have to repeat it a couple of times to really climb the rankings.

Real Launch….really?

Be honest, you aren’t releasing something to rival the PS5. If you’re releasing something a little boring, like an alarm, you aren’t going to have people queuing up to buy the product, even with a large incentive on offer. 

So what’s the answer? Something which is technically against Amazon’s terms and conditions, so it needs to be done carefully.

You ask family members and friends to purchase the product at full price. Items going through at full price influence the ranking more. Amazon makes more money off products which aren’t discounted, and we all know the algorithm’s priority is increasing their profits. Hence your ranking goes up. We specialise in increasing organic rankings on Amazon and have taken over 1,000 client products to page 1 so please drop us a line if you are struggling with this or find your personal network isn’t large enough.

This can be a little tricky if the product is really expensive. You might get a few people to purchase it but not that many. It means you either have to reimburse them the cost, or offer the product at a discounted rate.

Offering to purchase the product on someone’s behalf is against Amazon’s terms and conditions. Don’t risk it if you’re worried about people reporting you and only do it with those you can trust.

Try to keep things looking fresh and natural. If you ask five people to buy the product, and they all leave 5 five star reviews, it’s not going to look right. Instead ten sales for five reviews looks a bit better.

Most people don’t have hundreds of friends willing to do this. This means once you’ve gone through your friends and family you’ll need more sales to push your ranking higher. We would suggest an Amazon PPC campaign to run alongside your own efforts. PPC campaigns can be run in any number of ways but it can get pricey fast.

Call For Success – 

Think of everyone you can and try to solicit those purchases to boost the products. Scour your phone book, knock on doors. There are always people looking for a bargain. The key here is also to think about demographics. Pushing your product on social media is also a good bet, especially if you have a lot of followers.

Discount –

Don’t be too afraid of discounts at this point, because you need to think of this phase as still being in your product set up. The aim is to push the product up in the rankings so that you’ll be making organic and real sales for full price.

Reviews And Sales Rank: The Interaction

Amazon use a metric called Best Sellers Rank to calculate how well a product is selling. You can see below the official line from Amazon on the Sales Rank:

It’s pretty obvious. What some people skip over is the fact that it’s not just about how many sales, but how many sales over a certain period, so you’re looking at volume. You get this right and you’re looking at boosted sales rank.


How often do you check the reviews before buying the product? A lot of customers will check the reviews before even looking at the product description. You can see right away how important they are to both conversions and rankings.

Positive reviews (in the ⅘ star range) help your conversions while the amount of reviews help your ranking. This stark fact marks how important reviews are: around 90% of customers on Amazon say they wouldn’t purchase a product if the product didn’t have any reviews.

Around 3 of 4 people don’t even read the reviews, they just check the star level, or how many has been left in total. Written reviews are still a huge part of the process, some people will just read the top review, others will delve a bit deeper, especially if it’s a high price item. It’s important to have written reviews, but the amount and star level are the superior element.

Where Can You Get Them?

It’s one of the most asked questions. You need to explain to customers what a review would mean to your business. You may have bought stuff yourself and seen an email asking for a review, or even a small paper tag with the product asking for one. Asking for a positive review is completely against the terms and conditions but you can still ask for one in general.

We know that around 99% of sellers on Amazon will ask their family and friends to buy the product and leave a good review. It’s not allowed, but everyone does it. If you go down this route you must insure they’re natural looking, the more detailed the better. Better even more so if the person in question is a frequent reviewer. Amazon have the power to hide reviews if they think there’s something fishy going on, so try to be clever about it. 

You can also pay people for a review, too. Here they’ll buy the product and review it…as they see fit…

To start off your Amazon journey reviews are a must. You may accumulate the odd bad one but don’t let it put you off or panic you. You’ll eventually hit the point where you’re ranking high and these don’t matter so much, but to start off it’s fair to say they’re pivotal. 

Step 6 – Pay Per Click Ads Campaign

Pay per click, or ppc, is pretty much self explanatory but it’s a vital component to launching your product. Essentially, you pay per click, every time someone clicks your add, you pay. Doing this within Amazon is just the same as anywhere else.

First, you need to make your way to the Amazon sponsored products section. Once you’ve logged into seller central, go to advertising->Campaign Manager.

Campaign name, status and type allows you to create the campaign you like for whichever product you’re promoting.  Try to split the products into individual campaigns for the best chance of success. Start and end is, clearly, when you start the campaign to when you finish it.

You might want to take some time to figure out your budget. We would advise you set it quite high because in reality you’re not going to hit that amount. It isn’t like Facebook where they tend to use whatever you allocate. But your ads will stop being shown if your cap is too low. 

Spent is pretty much what it says on the tin, and the sales figure is your metric which highlights the number of sales you’ve made through the clicks…so it basically tells you how your add campaign is doing. 

ACoS is the top metric, we’d suggest checking it each day. It’s the percentage of the sales you’ve made which has been spent on advertising. 

ACoS is what informs you of your profit regarding the paid ads. This figure has to take into account the FBA fees, how much it costs to manufacture your product, and how much profit you’re happy to lose per each sale.

So if ACoS is at around 20%, and the product we’re selling costs £10, it means we pay £2 per £10 of sales. Now, then you add your fees. So for example they could be another £2 for FBA and manufacturing costs £3 and shipping is £2, it leaves you with £3 of profit. It doesn’t sound too good, but it all becomes worthwhile later on.

If your margins are akin to the above you won’t be running the ad campaign for an overlong period of time. It simply costs too much. However, you do need to push until you hit the first page because otherwise gleaning any natural sales will be a lot harder. Put it this way. It will cost you more money by having your product nestled in the later pages, than to lose money per product at the outset to drive your product to the top of the stack. If your profit margins are high and comfortable, keep the ad campaign going until you nail that number one spot.

Once you’ve gotten inside the individual campaign you’ll start to see the ad group. These ad groups are usually used on a one per product basis, but you can add as many as you want. Then once you get into the actual ad group you’ll see the product feature detail.

All the usual data is here, but the most important detail here is inside the keyword tab. You can see here the keyword bid and the page one bid. You’ll be outbid. It happens. It’s why you need to check it all the time so that you can outbid any potential competitors. If your margins are extremely low you can cut a few of the keywords. But remember, there are there because they’re key. You should try to keep them if possible. There’s the basics, and this is how we set one up.

How To Create A PPC Campaign on Amazon

So you’re in the campaign manager, see the big yellow button “create campaign”, click that to start. You’ll then see the below screenshot:

You don’t need to be fancy with the campaign name. Instead, go with the product names. It makes it easier to keep track of if you’ve got a few going. 

The dates should be open ended because you can close manually. Your budget should be triple what you want to actually spend, for the reasons outlined above. You can always knock it down a little if you’re spending a lot. 

When you come to the keywords, you definitely want to be selecting manual inputs. Here you just dump all the keywords which you researched. 

Now you nee to select the products targeted by this ad group. There will usually be suggested keywords for you to use, but try to use your own ones and the ones suggested. This way you’re getting better coverage. 

You can also choose broad or exact. At this stage go for broad so that you’re casting the net far as you want as many people as possible to click the link. It may not suit your budget to do this, in which case you’d click “exact”. 

When live you can make individual keyword bids. To start you off check the page 1 bid and go .01 above it. 

Change As You Go

You must come back and check. Leaving it all to run manually won’t work because your keywords will be outbid. They’ll no longer be shown on page one. Here you can match the bid, but we usually go a little higher than this, just to be safe. If there are any keywords not converting, which there probably will be due to the broad net we cast, you may want to reduce some to save some money.

Step 7 – The Promotion Timeline And Amazon

At Amazon the promotion timeline can go on for quite some time. Our expertise helps and we’ve streamlined the process but on average it still takes around a month. Planning, getting into the research and choosing how to optimise all take time but we still need to wait and watch and when doing so there’s not much to do. You need to keep your cash from being tied up in stock, and also budget for your marketing and ads campaign. It’s why research is key before launching anything. This is the timeline we usually stick to.

Begin to Research, Test Samples – It doesn’t take long, maybe just over a week but in most cases 7 days will do. It’s cheap, just costs time. But time invested here can save you a lot of hassle later on. Pick the product and begin to research. If it checks out, hit Alibaba and find a supplier. Then order your samples. Be broad here if you can because you want the best chance of success by testing multiple products. Three to four if possible. It’ll cost a bit but it’s certainly worth it. First delay: You can’t do much when the samples are on their way to you.

Manufacturing and Shipping Delay – The wait begins. There’s not much you can do. Just optimise and plan. If you’ve got a large budget and want multiple products going out you can even start from scratch with another product while your first is going through the motions. 

Product Arrives – It depends what your product is and how long its taken to manufacture, but at last your product will arrive. It should take around a day for your products to be processed and labelled. Then you can get started with your sales and reviews. This won’t take long at all because you would have planned it all out when waiting for it to arrive.

That’s it. When done and you’ve started on the reviews and sales, you can engage a PPC campaign. They all work well together. Once you’ve got this built up you’ll start to reap organic sales and all you need to do is keep stock levels ticking over. 

Step 8 – Pursue Your Goal And Hit Seven Figures

Hitting the magical million should be your goal. This is achievable by small start ups and it’s something we aim for here. However everyone is different. This might seem like small change to you, or you might have something more modest in mind. Whatever the amount, the key is to get a goal in place. Monetary goals give you something to aim for and help you to manage your profits for future success.

The key is to focus on multiple product niches. This is the path to a million. You won’t make that off one product alone. Even some of the recognisable brands don’t hit this amount.

Say your alarm business was a success and you started to make £2 – £5 thousand per month. You reinvest this into the next product. Half a year later you might have two products making you £4k each. If you follow this model successfully you’ll hit a million in 6-7 years. 

Sure, there might be some bumps in the road. Maybe even a product flop. But if you apply sound keyword research and ranking technique and you reinvest to scale the business you can certainly hit those heights.

It’s easier said than done, you’re probably thinking. Well not really. We’ve got years of experience and have done so much groundwork and research that you might prefer to work with us, leaving you with time to research other products or pursue other revenue streams. Contact us and we can chat about what we can do for you and your product. 

We can also manage the whole process for you as we do take on select partners from time to time.

Good luck! We hope you’ll be every bit as successful as the customers we’ve helped succeed over the years.

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